Here’s a question for you to think about… do you know which kind of return on your investment typically occurs from a search engine optimisation campaign? More over, do the results from Search engine optimization services justify spending the primary costs? When designating a portion of the budget to any kind of marketing, it is vital that the investment will be worth the resulting benefits. So at this particular point we are all dying to inquire about: “What is the typical return on your investment from a search engine optimization campaign?” The response, as you may have already guessed, is: “It all depends.”
If SEO were to have an arch nemesis… it would need to be PPC (pay per click advertising advertising). So let’s take the time to briefly compare the two.
SEO is like owning (or paying mortgage) on the home, whereas PPC is like renting. Once you’ve paid for SEO, the traffic essentially belongs to you along with your house at the end of a mortgage loan. Once you stop paying rent, you receive the boot. Similar will be the case at the conclusion of any PPC campaign… the number of visitors to your website rapidly decline.
OK, now that we’ve got that clear it should already be apparent that search engine optimisation costs deliver a long lasting result which has to be factored in when contemplating the return… but WHAT ELSE determines whether SEO expenses are worth it?
Industry & Business Type – We could be the first to tell you that, even though this rarely the case, the return on investment simply is not really there for a few industries and businesses. In fact, you can find industries on the market that depend on a physical presence of the customer or primarily service customers of the specific classification as opposed to the general public.
A fantastic example is government contractors. If your company generates over 90% of its revenue performing contract work for the government, then SEO is most probably not your best investment. The government doesn’t do searches on the search engines, instead, they operate based on their GSA schedules.
Average Ticket per Sale – Another thing to consider is the average ticket price per sale for the company. The return on SEO costs is directly impacted by the typical amount that a customer will pay for your product or service.
Consider a high-end commercial elevator installation company for a second. Should they spend $10,000 in search engine optimisation costs, and just one elevator installation yields $200,000 in revenue having a 10% profit margin… that means just ONE NEW CUSTOMER has achieved a 100% SEO return on your investment for your company.
On the other hand, should you sell handkerchiefs at $1.00 a pop it might take a bit longer to achieve that type of return.
While you can see, ticket price is one of the variables involved with regards to calculating enough time needed to achieve satisfactory return on investment out of your SEO costs.
Quantity of Market Competition – Just like every other business sector, Search Engine Optimization is subjected to competition. Should your competitors are performing SEO for their website, it is actually time and energy to give us a call now before it’s too late. The car sales industry appears to have been conscious of SEO the longest, and these days it appears that every dealer in the city is leveraging SEO to bring in customers online with their showrooms.
So if you’re an auto dealer looking for SEO, you may have missed the boat. It may be a little more profitable to take into consideration a much more creative marketing plan. While SEO may be effective to some degree, a pay per click marketing marketing campaign is more prone to yield desired results.
Also worth mentioning – the quicker that an SEO campaign has been initiated, the jmkuiz off you’ll be. Search engine results pages are becoming more and more crowded, along with your competition is not waiting to get using the times.
Bottom Line: 95% of economic WILL BENEFIT from SEO
Here are some of the benefits:
increased lead generation and sales through the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage in the online market
Check out a case study which demonstrates a genuine life example of our SEO services’ return on investment.
In the event you would like some expert advice on your own SEO case in particular, we’d love to provide that for you.