Google AdWords is one of the leader in pay-per-click (PPC) marketing. Not only are the ads run on the most popular and powerful internet search engine, Google, however the user interface offers the user more options than any other service as well as the tracking using Google Analytics is free and very robust. Creating a campaign using solid Adwords management will allow you to view the most return. while there are numerous success stories from Adwords users, you will hear just as many complaints from users that didn’t take the time to understand how to correctly set up a profitable campaign. Remember, you are paying money for every click, and until you apply the principles of great Adwords management, you risk joining the group of people that haven’t been able to turn a profit using PPC.
Listed below are 5 ideas to improve your Google AdWords management:
1. Choose keywords which are highly relevant to your web page. This can be crucial. You need to understand what people are looking for when they come to your web page. You can make use of the Google Keywords Tool located in the AdWords tools section or you can utilize the external keyword tool when logged into AdWords. Just type “Google External Keyword Tool” in the search engines. You will have the choice to key in some general keywords then find more related keywords for your campaign. Also, you can ask Google to check your website and return keywords according to its findings.
2. Create multiple ad groups for different topics. Probably the most main reasons of good Adwords management is organization. Google likes it whenever you put some effort in your campaigns. If you’re selling a cookbook, don’t put keywords linked to “recipes for omelettes” in the same ad group as “healthy dinner choices”. These are generally two very different topics and must be managed as a result. Create an advert group for “recipes for omelettes” and add all your keywords linked to that topic in this ad group. Do the same goes with “healthy dinner choices”, etc. This enables you to create highly targeted ads for your ad group, resulting in a higher click through rate (CTR), which will give your ad group an increased quality score, which usually results in a lower cost per click (CPC). It is because Google rewards relevant ads by calculating the click through rate. However, make sure that the website or page on your site that you are directing targeted traffic to is applicable for your ads. If Google learns that you’re advertising cooking products, for instance, but your website is about auto insurance, you will find yourself slapped as well as your ad cost will skyrocket. We’re talking $10.00 per click. Again, this is to insure the ads on the search engines are relevant and offer the searchers in what they’re searching for. The greater precise you are the more your profitable your campaigns will likely be. Makes sense, right?
3. Don’t be scared to use long-tail keywords. Another common mistake done by many PPC users is because they bid on too many general keywords. For example, in case you have a website about hardware tools, you don’t wish to bid on the term “hardware tools” because it’s extremely general and most likely is rather costly. If a general keyword like that is certainly not costly, it’s a red flag that the keyword is not really profitable because it’s too general. A long tail keyword signifies that the keyword phrase is generally 3 words. For example, should your hardware tools site sells miter saws, you may desire to invest in a keyword such as “compound miter saw”, or “sliding compound miter saw” to ensure that you’re as specific as possible. Odds are the bids on the long tail keywords are lower and quite often significantly lower than general keywords. You may not get as numerous searches for that keyword, but they are more affordable and much more targeted, both essential aspects of good Google AdWords management.
4. Use exact and phrase matching options. A great way to lower the cost of keyword clicks would be to zero in on the exact keyword phrases people will be searching on. Many AdWords users just buy broad keyword terms, even if it’s a phrase. As an example, if you just add the word “locate a job in new york”, your keyword may show up for just about any keyword phrase that also includes those words. Which means that if someone typed in “how to find a second job in telemarketing outside new york”, your ad could show up. Your web site may have nothing related to the person’s search, however your ad could still show up. Either an individual clicks your ad and you also pay money for something you’re not selling, or nobody clicks it and your quality score risks goes down. Either way you lose. Instead, add double quotes around your quest terms in order to list your keyword as being a phrase. This means that an individual presently has to type “locate a job in ny” because specific order to your ad to show up. This means that words can surround the phrase, like “I want to locate a job in ny today”, as long as the words “find a job in ny” are typed in this exact order. An even more specific search phrase is constructed with the help of brackets around your keyword phrase. Because of this the search can Simply be the exact words of your own search typed inside the same order. So, only “find a job in ny” triggers your ad. If someone types “how to locate a job in new york”, your ad will never show up. This can be another illustration of successful Google AdWords management.
5. Track your campaigns. Google offers an extremely powerful free service called Google Analytics which is incorporated into your AdWords account. All that you should do is add your website address, paste some code in your site pages and you’re ready to go. With Google Analyics you can track where your online visitors are originating from, setup conversion tracking to find out which keywords are leading towards the most sales and much, a lot more. You will see lots of valuable information about your campaigns by looking at the byqskw data. This will help you to tweak your campaigns for the most profit. It will also show you what ad groups usually are not working so that you will stop wasting money on them. This can make the difference between breaking even and pulling in a significant profit.
When you can see, there are lots of facets of Google AdWords management that can lead to making or breaking your AdWords campaigns. There is a lot of competition inside the PPC market, and so the more you know regarding how AdWords works the much more likely you’ll stay profitable and successful. Google also provides a comprehensive learning center which covers the essentials of the AdWords program.