Many marketing agencies typically assume the people reading their content already know what SEO marketing (seo marketing) is but what we’ve found is not everyone understands the basic principles of SEO and why it is crucial for their web presence. Due to the growing importance placed on social networking, many believe they can either implement SEO OR social media marketing. That’s simply not the case anymore; SEO goes hand-in-hand with social media marketing for a good website strategy. Lets carry it back to basics and discuss: What is SEO Marketing?
SEO Marketing Defined. Based on Internet Search Engine Land: SEO is short for “search engine optimisation.” It is the process of getting traffic through the “free,” “organic,” “editorial” or “natural” listings on search engines like google. All major search engines like google like Google, Yahoo and Bing have such results, where website pages as well as other content like videos or local listings are shown and ranked based upon what the search engine considers most related to users. Payment isn’t involved, because it is with paid search ads.
Let’s break it down.
It is the process of generating traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. When you perform a search on Google, you typically either determine what you’re searching for within the first page, or perhaps you go back and change your quest query. Let’s take a look at searching example. Search for “seo marketing appleton wi”.
The top part of the search engine rankings are usually the paid results. You can tell because there is a small orange box with all the word “Ad” alongside them. The unpaid results are what are known as “free”, “natural”, “organic” and “editorial” within the definition. Each time a user clicks one of these brilliant links, the site has successfully grasped their attention and is now a prospective solution for whatever it is these were trying to find.
All major search engines including Google, Yahoo and Bing have such results, where web pages and other content including videos or local listings are shown and ranked based upon what the major search engines considers most highly relevant to users.
These results are shown in all search platforms, whether or not it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of those platforms don’t just KNOW you have the best product and automatically rank you initially. You have to prove it along with your online presence.
Payment isn’t involved, because it is with paid search ads. As mentioned above, the results higher than the organic links are paid. That’s a subject for the next article, just know that you’ll never see an organic result Over the paid search engine rankings.
Exactly why is SEO Essential for Your Internet Site? So since you now understand what SEO Marketing is, but just how is it relevant to your website? Can SEO even work for you? Why can’t you just market your site on social media marketing? Great questions. For starters, how is SEO marketing relevant to your web page? 75% of people simply click one of the top five leads to Google, and few (roughly 25%) will proceed to the second page for search engine rankings. If this will not be reason enough, then also consider these SEO statistics:
75% of internet transactions get started with a search engine
An inbound lead (somebody who finds your internet site and fills out a “Contact Us” form) costs 61% less than an outbound lead (a sales call)
SEO leads possess a 14.6% close rate, while outbound leads possess a 1.7% close rate
93% of online experiences start out with searching engines
Search Engine Optimization vs. Social Media?
Some say search is not really limited to searching platform anymore simply because you can find businesses in your Twitter feed, LinkedIn, as well as on Facebook. This really is. However, when someone comes across your company on Facebook for instance, they are likely there to browse, or get support, they aren’t necessarily searching for you because they’re ready to buy your products or services.
Your prospective customers are probably on social media marketing away from curiosity or boredom. When someone is ready to buy or even in research mode, they are searching specifically for something you might be able to provide which increases the likelihood you’ll get yourself a customer. This one thing is reason enough not to ignore SEO within your internet marketing strategy.
SEO Marketing and Social Media Work Hand-In-Hand. Being a brand leader on social media marketing will show your prospective customers you know what you are talking about. Search engines like google see how much your content is shared, how qxefzt individuals are getting together with you, and exactly how well you manage your brand. This permits your company to gain trust, and for that reason could bump increase your website’s rankings in search engines. If you only learn something about SEO and social media using this article, this can be it: You can’t have one without the other in order to be competitive online.