Google’s AdWords system is, on the one hand, the most basic solution for direct marketing and yet on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, trying to imagine which word (keyword) a possible customer might put into an internet search engine to find a supplier is not hard. Let’s take a good example. Say the possible client wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might consider the term “Porsche 911 Tyre Suppliers.” Now if we were a tyre depot in London planning to attract business from this potential client what do we think he would hunt for?
Well we might approach it from the point of view of being a Tyre Depot. So we might choose to add “London Tyre Depots” being a keyword in the Google AdWords Campaign. Straight away you can see the dilemma. The possibility customer as well as the potential supplier consider things differently. As long since this happens both parties will not connect together!
Essential Niche Research – To Match Buyers & Suppliers – From the example above you can notice that a fairly easy mistake for the AdWords advertiser to help make is to think of what their company is as opposed to what their potential prospects actually want. Now if an advertiser attempts to create and manage a Google AdWords Campaign themselves I wonder how many times this mistake is made? Most of the time an average Business might attempt to test AdWords Management themselves inside the belief that it can’t be that difficult and they also can save themselves some cash by not outsourcing it to your professional ppc management company.
Well when they make the mistake above they will likely probably miss plenty of potential enquiries. Worse than that they may, choose keywords who do get searched, create adverts who do get clicked on but produce little when it comes to useful enquiries. This needless to say leads to advertiser frustration and unnecessary expense. The real key does proper keyword research. Don’t fall into the trap of believing just since you know your company from A to Z that you simply know how your customers will think and search for on the Internet. As you might become the supplier from the solution the client is much more concerned with the problem. Frequently the customers may not even know just what the solution is, however they certainly know what problem they are attempting to solve.
AdWords Management Tools – Doing proper market and keyword research just before launching an AdWords Campaign is vital. There is an absolute plethora of tools offered to help with this and we is going to be reviewing these in a separate article. However the good thing about Digital Marketing is that with all the right tools you can discover probably a lot more than you want to know about your potential customer’s search habits. Can you imagine in the past knowing which pages of any newspaper were read by each consumer?
Knowing how long they spent of each page, which pages they didn’t visit, what their interests were, once they purchased by way of a coupon etc. It might have seemed impossible in days gone by but now with the digital age most of it really is possible with some other analytical tools. Within Adwords for example you can now reach know the actual keyword search terms that have been utilized to find your website. Should you spend some time to study these you can become familiar with a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a way to be able to record which of the search terms generate actions such as; a sale, downloading a study or completing jmegga enquiry form. This is where marketers and advertisers see common ground in understanding what produces results.
Conclusion – o, in response to the question posed is AdWords Management easy or otherwise not? You will find really two answers. If you want to run the potential risk of inefficient and costly “Do It On Your Own” advertising it can be simple. However, to create proper utilisation of the valuable intelligence available takes time. To, interpret, utilise, adjust and measure this within Adwords Campaigns is a job for professionals.
AdWords Management is as simple or as complex as you wish to make it. For many firms that don’t have dedicated personnel to undertake these tasks it is actually therefore undeniably the case they should outsource this sort of work to professionals. As someone said “a bit knowledge is really a dangerous thing”